Technology assists beer, wine distributors

Beer and wine producers represent a growing segment of the beverage industry today. According to the Brewers Association, Boulder, Colo., the number of breweries in the United States is at a 25-year high, with this growth attributed to the popularity of craft beers across every demographic. Craft beers include those produced by small- and medium-sized breweries as well as by large, well-known producers that have introduced a wide variety of specialty artisanal beers to meet consumer demand.

The wine industry also is burgeoning, with national winery association WineAmerica reporting that more wineries exist in the United States today than ever before. The expansion in the number, sizes and types of products has made logistics and distribution increasingly more complex and challenging for beer and wine distributors.

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