by David Crist, Brother Mobile Solutions

As competition for consumer dollars intensifies and margins shrink, we’re seeing a growing number of retailers transition away from static, transaction-based platforms toward more dynamic, personalized selling environments – a trend made possible by POS technology. These retailers are leveraging mobile point-of-sale technology by providing sales associates with tablets, smartphones, dedicated handhelds, and even interactive screens on the sales floor ‒ to help customers find what they need faster and close sales more efficiently right on the spot.

With the addition of compact wireless mobile printers, they can bypass the traditional checkout counter, complete returns and other transactions, and issue printed receipts virtually anywhere on the sales floor. This is a welcome time-saver for customers since it eliminates the need to stand in checkout lines waiting for service.

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