Leading retailers have fueled the trend towards integration of associate-friendly, in-store mobile POS technology to boost customer engagement and satisfaction. A recent retail IT spending survey revealed that 35% of 500 respondents plan to invest in mobile POS, 33% are prioritizing wireless networks, and 28% plan to purchase mobile POS software and mobile printers.
One operational area that has not been discussed enough is how mobile technology can support price optimization. Yet in today’s age of connected shoppers, maintaining pricing transparency and consistency among multiple store locations, and between your e-commerce site and physical stores, is a real issue—one that can play an important role in boosting in-store sales and retaining customers.
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